In a saturated pharmaceutical landscape, where the number of vitamin D supplements continues to rise each year, Vitaferol stands out as a leading brand in Georgia. This leadership is highlighted by the brand’s growing sales, making Vitaferol the most commonly used vitamin D supplement in the country.
As consumer confidence continues to soar, an increasing number of families are choosing Vitaferol for their health needs. “Caring mothers, healthcare professionals, and pharmacists alike endorse the brand, further solidifying its reputation in the community,” Tiko Lominadze, Brand Portfolio Development Manager at ArtPharma pharmaceutical company, told Golden Brand.
Imported and distributed in Georgia by ArtPharma, Vitaferol has maintained its position as the top vitamin D brand for the third year in a row, earning the prestigious Golden Brand award.
Vitaferol is produced by the Czech pharmaceutical company Walmark, a world leader in food supplement production for 40 years. Walmark has been operating in Georgia for the past 10 years and is a member of the global pharmaceutical giant STADA Group. It is the first international brand to introduce food supplements to the Georgian pharmaceutical market and has significantly contributed to promoting public health and disease prevention culture. The company’s portfolio features around 50 brands, which are available in all pharmacy chains across the country.
Q. What significant change did Walmark bring to the country’s healthcare system?
A. Walmark has been operating in Georgia for ten years, and it is clear that its appearance in 2015 marked a new era in healthcare in the country. Walmark was the first food supplement brand to be introduced in pharmacies, laying the groundwork for a modern healthcare culture that is proven in both Europe and America. With the active involvement of doctors and pharmacists, consumer behavior has significantly changed, and now a majority of the population uses Walmark food supplements to maintain their health.
Over the years, Walmark, under the brand name Vitaferol, has conducted numerous information campaigns highlighting the importance of vitamin D and the prevention of its deficiency. Today it is generally recognized that vitamin D is essential for everyone – both adults and children – starting from birth, and that taking it as a supplement can help protect against various diseases.
Q. What distinguishes Vitaferol from other vitamin D supplements on the market?
A. Trust in Vitaferol is largely based on the manufacturer, Walmark. With 40 years of experience, Walmark is a leading global producer of food supplements and is well-known and trusted in many countries. In 2022 Walmark joined the largest international company, STADA Group, enhancing its strength and recognition. Walmark has established itself as a symbol of quality and reliability, ensuring that all its products are developed in full compliance with international standards, including GMP, HACCP, and ISO 13485 certifications. The efficacy of its products is verified and confirmed by clinical studies.
The main advantage of Vitaferol is that it contains vitamin D in its pure form, free from additives, making it safe and suitable for long-term use.
Vitaferol is the only emulsified vitamin D available in Georgia, which enhances its bioavailability to the body, indicating high effectiveness. And Vitaferol is the only vitamin D supplement recommended by the Association of Neonatologists of Georgia.
Q. Why is it important to eliminate vitamin D deficiency, and what benefits does Vitaferol offer in this regard?
A. Numerous clinical studies have shown that vitamin D deficiency increases the risk of developing more than 90 diseases. By addressing vitamin D deficiency, individuals can potentially reduce this risk by 50-100%.
Based on global medical experience, I can assert that taking Vitaferol gives everyone the opportunity to either prevent vitamin D deficiency or quickly and effectively restore vitamin D levels in the body if deficient. The variety of Vitaferol’s formulations allows us to provide tailored doses of vitamin D for every family member, from infants to adults.
For instance, Vitaferol drops are essential for children starting from 0 months, with each drop containing 400 IU of vitamin D. A certified dispenser ensures accurate dosing and minimizes the risk of overdose. Vitaferol drops are also popular among adults who prefer liquid supplements.
For older youth and adults aged 12 and up, Vitaferol Mega D3 offers innovative gastro-resistant soft capsules containing 2000 IU of vitamin D. These capsules are designed to replenish and prevent vitamin D deficiency without irritating the gastrointestinal tract.
Q. How does Vitaferol maintain its leading position as the most commonly used vitamin D in Georgia?
A. Despite a saturated pharmaceutical market with an increasing number of vitamin D supplements each year, Vitaferol continues to hold a leading position in the Georgian market for vitamin D supplements, as evidenced by its consistently growing sales dynamics.
The brand’s success can be attributed to high consumer ratings, which highlight its stable quality, safety, ease of use, and laboratory-confirmed effectiveness. Over the years, consumer confidence in Vitaferol has steadily increased — caring mothers choose it for their children, doctors recommend it to their patients, and pharmacists confidently suggest it to their clients.
Another advantage of Vitaferol is its variety of forms (drops and capsules), allowing every family member to select the option that best suits their needs. This combination of quality, effectiveness, user-friendliness, and endorsements from industry experts has solidified Vitaferol’s status as the most commonly used vitamin D supplement in Georgia and a trusted partner for the health of every family.
