Pasta Reggia, an Italian pasta brand, is set to bolster its presence in the Georgian market in order to tap into new growth opportunities. This move comes after the brand established itself as “one of the leading Italian pasta brands” in the country, according to Tamta Kalandadze, Brand Manager at BMS, the domestic company responsible for importing and distributing Pasta Reggia in Georgia.
In an interview with Golden Brand, Kalandadze said Pasta Reggia had unveiled a new line of pasta products tailored to local tastes, while maintaining its commitment to high quality, authentic Italian ingredients. Pasta Reggia thereby hopes to attract a wider audience, fostering a growing appreciation for authentic Italian pasta in the country.
“Pasta Reggia is currently focused on strengthening its market position and plans to introduce innovative products that reflect consumer desires and preferences. The brand has launched new pasta lines designed to cater to local tastes while ensuring high quality and authenticity with Italian ingredients,” she said.
“By prioritizing quality, innovation, and consumer interests, Pasta Reggia aims to enhance its presence in the Italian pasta market in Georgia and explore new growth opportunities.”
Pasta Reggia has been delighting taste buds since 1949. Hailing from the town of Capodrise, near Naples, this family-owned company has maintained its commitment to quality across four generations. With a focus on craftsmanship, Pasta Reggia operates with five production lines, ensuring that each batch of pasta reflects their motto of never sacrificing quality for volume. Having established its presence in Georgia over a decade, Pasta Reggia stands out in a competitive market, beloved for its superior taste and authenticity.
The brand offers a wide range of high-quality pasta products that cater to all tastes. Its portfolio includes classic pasta shapes such as spaghetti, penne, fusilli, rigatoni, fettuccine, linguine, and farfalle.
Apart from pasta, the Italian brand also offers tomato paste, sliced and peeled tomatoes, and ready-made sauces for pasta dishes under the Reggia brand name.
Q. How did the company address growing market demand in terms of logistics?
A. Over the past year, we have strategically expanded Pasta Reggia’s distribution channels to make the brand more accessible to consumers. This effort has resulted in an increase in our market share. We achieved this by forming partnerships with large retail chains, supermarkets, specialty stores, and online platforms. We also undertook targeted marketing campaigns to raise brand awareness and emphasize our commitment to quality and tradition.
To meet growing market demands, we also developed our logistics strategically. These initiatives have not only helped us capture new market segments but have also strengthened our position as one of the leading Italian pasta brands in Georgia.
Q. Can we conclude that the plan to establish Reggia as one of the top pasta brands in Georgia has been successful?
A. Yes, I can confidently say that Pasta Reggia has firmly established itself as one of the leading Italian pasta brands in Georgia. This success is reflected in the brand’s growing market share, widespread consumer recognition, and the prestigious Gold Brand Award for No1 Golden Brand. Our commitment to quality, authentic Italian craftsmanship, and innovative branding strategies has greatly resonated with our loyal customers.
Q. Regarding the Golden Brand Awards, please tell us how Pasta Reggia maintained the title of favorite pasta in Georgia.
A. Pasta Reggia is a popular brand of pasta that is committed to maintaining its status as people’s favorite. To achieve this, the manufacturer prioritizes the use of only the highest quality wheat – durum – which is known for its superior texture and taste.
Additionally, Pasta Reggia collaborates regularly with customers to understand their preferences and offer the desired product. The brand’s marketing campaigns aim to raise awareness of the traditional Italian quality and manufacturing techniques used in the production of Pasta Reggia, which has helped it maintain its popularity and earn the Gold Brand title.
Q. How does BMS build trust and loyalty among consumers for the brands it represents?
A. As a distribution and marketing company, BMS has focused on providing high-quality European brands to consumers since its founding. We continuously study the market to understand the needs and desires of consumers, ensuring the effective distribution of premium European brands. Last year, the company successfully launched several premium European brands in the food sector, striking an optimal balance between exceptional product quality and accessibility for a wide audience.
Through strategic partnerships and efficient logistics management, BMS has been able to maintain competitive prices for premium beef. Our approach also includes educational campaigns that highlight the unique values and heritage of these brands, which helps to build trust and loyalty among consumers. Looking ahead, BMS will remain dedicated to its core mission of serving as a bridge between consumers and premium quality brands.
Q. What emerging trends are influencing BMS’s expansion strategy?
A. BMS plans to expand its portfolio by introducing new, high-quality European brands that cater to emerging trends such as healthy eating, sustainability, and convenience.
The company is actively exploring niche European brands that align with current consumer preferences, including organic, gluten-free, and plant-based products. This innovation allows BMS to offer a diverse selection of high-quality products to its customers.
We also recognize our responsibility to environmental sustainability and prioritize eco-friendly brands that utilize sustainable production methods. In summary, BMS is dedicated to meeting the needs of its loyal customers while also prioritizing their health and the health of the planet.
